Ask: Concept and execute social content for Welch’s Fruit Snacks social calendar to increase engagement with fun content such as challenges, hacks, and stunts, and position Welch’s as THE fruit snack.
Created themed digital assets/content to be posted across Instagram, TikTok, and LinkedIn for Welch’s Fruit Snack territories. Also assisted in layout, design, and art direction for content
And yes, Gordon Ramsay is the Chief Fruit Officer.
Agency: GUT Miami
ECD: Dean Paradise | CDs: Andy Tamayo, Alex Allen | AD: Greg Floyd, Silvana Silva | CW: Sergio Del Hierro, Sophia Savitz
THE “CHIEF FRUIT OFFICER” HIMSELF
FRUITFULS FRUIT STRIPS TEASER
NATIONAL FRUIT SNACK DAY
Instagram Reels
Click to watch on IG!
FAMILY FUN MONTH
Welch’s Juicefuls Boba
Click to watch on IG!
BACK TO SCHOOL
“Dream lunch” Carousel
Fruit Snack School Supplies Carousel
Click to watch on IG!
Give it a try!
