In a world of one-day shipping, tight deadlines, and a constant drive for instant success, slowing down is often seen as weakness or wasted time. But polaroid reminds us that the best things in life are worth the wait.
CW: Kianna Coley | AD: Greg Floyd
Crowbar Awards Submission
2024
what are you waiting for? #worththewaitwednesdays
In a sweepstakes contest, we’ll ask our followers to tell us what they’re currently waiting for in their lives, and we’ll surprise a few lucky commenters with a brand new Polaroid Go. So they can capture their big moment
We’ll follow up with the results of our sweepstakes through weekly IG carousels featuring photos from our Polaroid Go winners.
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lights. camera. wait.
Waiting for a new season of your favorite show—like House of the Dragon,The White Lotus, or Bridgerton—can feel endless. While we cling to teasers and BTS crumbs, what if we turned the wait into an experience?
exclusive Polaroid bundles featuring cameras used by the cast during filming—like a Polaroid signed by Rhaenyra, complete with her on-set snapshots. Available on polaroid.com
MET pause-parazzi
Every first Monday in May, the internet is flooded with images from the MET Gala. Countless photos are snapped and uploaded in an instant, creating a whirlwind of content that's hard to fully absorb. But what if we slowed things down?
Let's send photographers from Places + Faces, to cover the MET Gala armed with just a Polaroid camera. They’ll capture the event's magic in a way that’s raw, intimate, and timeless—offering a refreshing pause as we wait to see the moments they’ve preserved on socials.
Disney x polaroid
“the most magical photo on earth”.
While slowing down is part of the magic, the experience shouldn’t feel like an endless cycle of waiting. So, we’ll station Polaroid photographers at iconic Disney park spots, offering free instant keepsakes.