“Early Birds”, connects the hard work of farming, done everyday in the fields of over 300 Vital Farms' family farmers, with women who are raising the standards on athletic fields across the country.

Aired during NWSL, Wimbledon, LPGA Tour, and the 2024 Summer Olympics. In addition, :6s versions for digital and a variety of ads such as LG screensaver, Pause Ads, and Cooler Screen Ads.

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Agency: GUT Miami

ECD: Katherine O’Brien | CDs: Andy Tamayo, Alex Allen | AD: Greg Floyd CW: Samantha Frankel

Press: Adage - Watch The Newest Commercial From Vital Farms

2024